Study On The Countermeasures Of Developing Advantage Agricultural Products In Anhui Province Based On Regional Brand

Anhui Province is an important agriculture province which has rich agriculture resources, and it is the country’s constructive province with proper ecological demonstration ofpriority.It can be said that Anhui agriculture has the pivotal status in the nation.However,after economic globalization accelerating,joining the WTO and the rural economic organizational reformation and the agricultural product buyer’s market forms as well as the agricultural product circulation channel’s profound transformation gradually, The agricultural product brand question arouses people’s widespread interest more and more.Whether to make the brand with high market reputation,which has become the key to enhances the Anhui province agricultural product core competitive power,also to expand the agricultural product export,as well as participate international competition.it is the only way to accomplish the goal which is Anhui province will become the advanced province in agriculture. However, compared to the good agricultural resources in Anhui province, agricultural products brand management in Anhui is relatively backward, the agriculture resources advantages can not be changed into economic advantage,which result in the backward of the overall level of economic.The problems of agriculture, rural areas and farmers are more and more serious.In view of this, this paper use the production efficiency of comparative advantage index (EAI),comparative advantage of scale index (SAI) and comprehensive comparative advantage index (AAI) to analyze the advantages of agricultural products in Anhui province.and make these advantage agricultural products as research object.Through discussing the theory of regional brand,marketing theory, the theory of comparative advantage, industry economics theory,as well as the material retrieval and practical research,using the theory discussion and case analysis,static and dynamic analysis,this paper makes an analysis of regional brand construction of advantage agricultural products in Anhui province,and at last puts forward development pattern and relevant countermeasures. The meaning of this paper is to provide reference and guidance for developing advantage agricultural products brand and the competitive ability in Anhui province, as well as promote agricultural economy great-leap-forward development in Anhui.This paper includes the main research contents:1.Based on introducing the theory of regional brand,theory of comparative advantage,industry chain theory and industrial cluster theory and discussing the connotation and agricultural regional brand effect, generalizes the significance meanings of regional brand building to realizing the goal of strong agricultural province.2.Through analyzing EAI SAI and AAI index,concludes resent situation of agricultural products in Anhui province.And analyzes the basis of agricultural products brand building in Anhui province.3.summarizes the successful experience and development pattern of regional brand building through analyzing related cases from overseas and domestic. 4.Combining with agricultural development in Anhui province and its core essential factor of agricultural resources,this paper puts forward the countermeasures and development model of building regional brand of advantage agricultural products in Anhui province.The main modes are as follows:one is development model of the enterprise or the product brand oriented,the other is regional brand oriented development model.Besides,there are some countermeasures which are adjusting and optimizing the agricultural structure in Anhui province,improving agricultural investment in science and technology,strengthening brand awareness of agriculture employees,supporting the agriculture leading enterprise, strengthening the supervision and management system of agricultural production in Anhui province,and improving market popularity of advantage agricultural products.