The Problems And Countermeasures Of Brand Building Of Green Agricultural Products In Lindian County

The Ministry of Agriculture of the People’s Republic of China in February 2017 proposed the "CPC Central Committee and State Council on the deepening of the agricultural supply side of the structural reform to speed up the development of new agricultural and rural development of new ideas"(hereinafter referred to as the [2017] No.1 document)The agricultural economy in 2017 focused on vigorously developing green agriculture,taking agricultural reform as the driving force,focusing on agricultural structural adjustment to create new forms,support new subjects,broaden new channels,and accelerate the structural reform of agricultural supply side as a way to enhance Green agricultural products supply system quality and supply efficiency as the main direction of development,highlighting the development of green agriculture production and management system together.This is also China’s green agricultural brand building in the "thirteen five" start in a development opportunity.In this context,the scientific development of regional green agricultural brand construction strategy is particularly important,the article as a prerequisite to Linidian green agricultural products as the object of study,the brand development,field research data and other theory and practice This paper summarizes the problems existing in the brand of green agricultural products in Lindian by means of the questionnaire survey and the corresponding statistical results and analysis,and analyzes and resolves and provides a solid theoretical theory for the sustainable development of the brand name of Linden green agricultural products basis.The first part,the introduction,mainly introduces the background of the topic,the purpose o f the study,the research method,the main content and the structure of the paper;the second part,the introduction of the article related to the discussion of the relevant content of the article is divi ded into six parts,the specific research content is as follows: Concept definition and related theor ies,including: the definition of green agricultural products,brand building theory,product compe tition theory,green agricultural products related theory,the basic status of green agricultural prod ucts brand,the need for green agricultural products.In the third part,the questionnaire survey of green agricultural products in Lindian County,including the details of the questionnaire survey,a nd the analysis of the survey results of seven target green agricultural products enterprises in Lin dian area were analyzed and the factors influencing the brand construction were summarized.In the fourth part,through the statistical analysis of the third part of the survey results,summed up t he Lindian County green agricultural brand construction problems;the fifth part,the fourth part of the summary of the problem with the third part of the questionnaire survey results Combined with the government point of view and the enterprise point of view in two directions to make Lin dian County green agricultural brand building the corresponding countermeasures and suggestio ns;the sixth part,the conclusion.