A Ticketing Network Research Based On The Relationship Marketing

Profit is the most important for an enterprise and for a platform to be success. But some enterprises cannot completely take the economic interest as the ultimate goal. They need to find the point of balance from such as state-owned enterprises, some companies or collective enterprises which under the background of government. Then the marketing management in such enterprises will play the completely different role with the market-oriented enterprises in management mode. So it makes the research of relationship marketing in such enterprises can be developed and have strategic significance.Relationship marketing will play a role from the channels, suppliers, customers, government, media, the public and other such several factors in a certain enterprise and then bring economic interests and potential commercial value to this enterprise. More and more enterprises pay attention to this question that is an economic expansion but lack of relationship in the long run to the enterprise expansion is unfavorable. The design and organization, resource allocation, efficiency, brand relationship, service and relationship of channel relationship between optimization is the most important behind the relationship marketing, it also has been widely accepted in modern enterprises.This article takes Shanghai Highway Passenger Transport Information Platform Ticket Network as the research object. Do a relationship marketing analysis from the government, enterprises, public and other providers. Using scientific and mathematical model calculation combined with the comprehensive consideration to get a complete platform for subsequent use and development system. We all hope the platform can healthy development and all benefit in optimal condition.