Study On Customer Relationship Management Base On Electricity Marketing

Electric Marketing and customer relationship management theory has developed nearlya span, but it is just in the end of20century that introduce the CRM theory to electricitycompany management abroad.In our country, it happens in recent years. Study onCustomer relationship management has concentrated on theory’s connotation, and wasimmature in companies’ application. Many of electricity company managers don’t realizewhat is electricity market, marketing operational mode, and customer relationshipmanagement, don’t understand the definition and system of electricity CRM. So, it is in aprimary stage that the research on the electric marketing and customer relationshipmanagement both domestic and abroad. There are still a lot of problems in future for us tosolve.Considering the fundamental theory of electric marketing and customer relationshipmanagement, based on the characteristic of electricity business practical work, this paperanalyses the research on the following points:(l)at the beginning, It states the basic conceptsand characteristics of electric marketing, and illustrates ZhuHai marketing situation bySWOT;(2)secondly, Making a thorough analysis both the main contents and modeconstruction of customer relationship management, and the improvement about the modeconstruction;(3)Giving a clearly analysis about customer satisfaction, loyalty and clientmaintain considering the practical situation of ZhuHai;(4)At the end, introducing the keyaccount management theory of CRM and the adjustment after step tariff implement.Except for the concepts research, this article combines with ZhuHai electric company’spractice situation of CRM and electric marketing, and shows their feasible, efficient andscience about the concepts and countermeasure of electric marketing theory and the customerrelationship management.