Research On The Rural Tourism Development Potential Of Weifang City

As the city’s urban and rural development experimental zone of the speedsup the construction, the weifang economic rapid development, drive the weifangcity and the surrounding area county rural tourism fast development, everygolden week, small long vacation, urban citizens to the districts and counties,districts and counties to urban citizens feast, leisure, shopping, tourism becomefashion,\"urban and rural mutual swim\" promote the weifang city tourism andrural tourism common rapid development, in addition to the metropolitantourism, rural tourism has also become an important tourism way weifangcitizens. Pay attention to ecological agriculture industry and the existing tourismindustry form should be combined to form the overall layout, linkage butt,maximum limit to optimize the existing ecological agriculture industry structure.Gradually realize agriculture and tourism mutual complementation, interactionand layout of scientific agriculture industry development pattern. The reasonable development based on natural resources, insist on tourismagriculture development and ecological environment protection andconstruction. Fully realize resources and environment protection is to protect theproductive forces. Based on this, take into account the ecological agricultureeconomic benefit, as far as possible to reduce the ecological tourism agriculturedevelopment negative impact on environment. Therefore, it is necessary to seeka accord with the concept of sustainable development of ecological tourismagriculture development mode, only in this way will be conducive to ecologicalagriculture sustainable and healthy development, be helpful for the localeconomy coordinated development, is helpful to the improvement of people’sliving standard. To realize the natural resources, tourism resources, thedevelopment and utilization of agricultural resources and the protection of theecological environment to improve coordination. To develop rural tourism, theleisure suburbs, for it can broaden channels of farmers’ income and increasingthe farmers’ employment opportunity, promote rural spiritual civilization degree,tourism products, enhance the vitality of tourism development, meet thedomestic and international tourists travel culture consumption demand, havevery important sense. This paper research goal is to discuss the weifang tourism agriculturedevelopment situation and the development mode, in solving weifang moderntourism agriculture development in the process of problem for tourismagriculture development, the construction of new socialist countryside toprovide theoretical support and reference. Research mainly includes thefollowing five aspects: first, through the literature sorting method, thedevelopment of the study of domestic and foreign tourism agriculture, tourismagriculture and the characteristics, types and other related content. Second,through the SWOT analysis method, combined with weifang tourism agricultureactual situation, has analyzed the weifang tourism agriculture developmentstrengths, weaknesses, opportunities, threats, etc. Third, through the method ofquestionnaire, this paper analyzed the weifang tourism agriculture developmentpotential, including respondents age distribution, consumers the cost of travel,subjects of rural tourism, rural tourism consumers spend main informationsource, consumers are the purpose of rural tourism analysis, subjects for ruraltourism in the situation, subjects for rural tourism consumption acceptable percapita expenses, subjects travel season selection, subjects satisfaction survey,market potential analysis, etc. Fourth, in combination with weifang tourismagriculture development strengths, weaknesses, opportunities, threats andweifang tourism agriculture tourists influencing factors was proposed based on the weifang tourism agriculture development countermeasures andSuggestions, including a brigade feed agriculture, that is led the country by city,reflect the scientific concept of development, pay attention to protection, giveattention to two or morethings benefit, embody the sustainable development as awhole, modes, the overall layout, reflect tourism and agriculture integration andcoordination, adhere to the quality, high starting point, reflect quality tourismecological agriculture new requirements, into the human, the innovation idea,reflect prospective and practicability, the government guidance, publicparticipation, reflect the marketability operation, etc. The last part is theconclusion part, including rural tourism is the most important is to improve thequality of service, so as to improve customer satisfaction, attract more people torural tourism. Rural tourism to develop and create their own culturalconnotation, the rural culture ascend to a highly let people to appreciate,increase tourism characteristics. Rural tourism to increase the way of leisureactivities. Rural tourism transportation infrastructure to improve, tourism scenicarea management need to strengthen. To strengthen the safety management oftourism to preventive measures, the tourism area and orderly management, lowseason to do maintenance work, the busy season to have a good control into thescenic spot the person, in order to avoid the destruction of the environment. Explore season tourism characteristics and attract tourism consumers.