Ningxiang County Food Industry Tourism Development Countermeasure Research

Industrial Tourism origin can be traced back to the fifty’s last century, France, China’s tourism industry development relative lag, initial starting in nineteen ninties.Study on Industrial Tourism in China is still at the starting stage, there is still an emerging research field, the theory is not mature, and practice development gap.In the industrial tourism is developing rapidly in twenty-first Century, industrial tourism development research has become the influence of tourism industry’s sustainable development an important factor.Food industry tourism is on and food enterprises related resources for tourism development, attract tourists to visit, participation, the realization of economic, social, ecological benefits of financial knowledge, sightseeing, leisure in one of the special tourism activities.With strong dependence, it is difficult to imitate, much benefit of. China’s food industry tourism was born in early twenty-first Century, the earliest start food industry tourism with Tsingtao brewstery, Zhangyu group, Chongqing Dezhuang industrial group company.Food industrial tourism in China from generation to development is only ten years, as an emerging research field, the theory is not mature, far behind the practice development.The development of Ningxiang food industrial tourism advantages are:regional center advantage and national tourism county advantage; food industry is rich in tourism resources; National Park supporting advantage.Inferior position basically is: the development of the food industry tourism idea is backward, the importance of recognizing lower; developing food industry tourism supporting services ability inadequacy; food industry tourism product content is onefold, it is difficult to meet the market demand; tourism service specialization degree is not high, the safety management needs to be strengthened; food industry tourism marketing innovation is not enough the government support is not enough.At present, development of Ningxiang food industrial tourism is facing the threat of market competition and tourists taste and demand rise threat.In the light of Ningxiang food industrial tourism development issues, specifically how to develop Ningxiang food industry tourism put forward eight countermeasures and suggestions: first, the government actively guide, support, second, formulate a unified development planning; third, obtain raw material locally, focus on the development of Ningxiang native products; fourth, increase food industry tourism experience, pay attention to personnel training and personnel training; fifth, promote the implementation of brand strategy, build Ningxiang food industry tourism brand; sixth, to increase the marketing propaganda, realize enterprises and tourism cooperation; seventh, suit one’s measures to local conditions, developing comprehensive tourism model; Eighth, good safety management, and promoting enterprise development.