The Era Of The3G Group Customer Marketing Strategy Study Of Yongzhou Mobile

China Ministry of Industry and Information Technology January7,2009, for the three domestic telecommunications carriers for the third generation mobile communications licenses (referred to as3G licenses), namely China Mobile, China Unicom and China Telecom, which marked China’s full into3G communication era. As the three operators using different3G technology standards, increased customer choice and market competition more fierce. The Group’s customers with a "large-scale customers, revenue-generating ability, big potential," and other notable features, as the focal point of the three operators. In this situation, how to do customer marketing group to ensure that customers of the Group’s dominant market position, has become an urgent problem Yongzhou move.This first group of customers moving Yongzhou classification and service standards, management, marketing strategies to study the status quo, that the current group clients marketing problems. Secondly, customer marketing Yongzhou Mobile Group and external environment faced by a detailed analysis, the analysis based on the use of market segmentation theory of the group carried out the customer’s target market selection and positioning, and to make our customers4Ps marketing strategy, product strategy that is based on the needs of different customers, the products are divided into basic, innovative, industry-based three types, different types of products for different target groups to promote. Pricing strategy in each group taking into account the attributes and needs of different units, need to differential pricing. In the channel strategy to optimize the existing channel management, channel integration to establish operating system. Marketing strategy to be flexible in the use of public relations, advertising, marketing and sales promotion staff and other promotional tools. Finally, based on the actual situation of Yongzhou move, combined with the preceding discussion, proposed group should be established to move customers Yongzhou layered stable working system, group customers overall advancement of information technology initiatives, the establishment of the Group’s business management system, sales agents and other specific implementation measures, in order to fully Yongzhou mobile Group to enhance customer marketing capabilities.