Study Of Competitive Power Of Main Agricultural Product In LongYan

This paper provides an overview of the market competitiveness of the farm products at home and abroad and some relative theory about the market competitiveness of the agricultural products, by introducing the production of the major agricultural products in Longyan market., the main agricultural products have five kinds of agricultural products in the Longyan City-such as rice, sweet potatoes, peanuts, citrus, tobacco status quo comprehensive evaluation and analysis, andoverall SWOT analysis on the basis of the market competitiveness of agricultural products in Longyan City, come to its existing advantages, weaknesses, opportunities, threats, and finally explore countermeasures to enhance the market competitiveness of agricultural products in Longyan City. The paper mainly consists of the following five parts:The first part is an introduction and overview of topics and research methods, and describes the research profile at home and abroad.The second part is the analysis of the agricultural production conditions in Longyan including the analysis of the social conditions of the natural conditions of the local land resources, labor resources and capital conditions, technological level, and the city’s agricultural production scale do introduction.The third part presents the empirical analysis about the market competitiveness of the major agricultural products in Longyan, First of all, the five main agricultural products are analyzed from an empirical point of view, through the analysis of the status quo that does not have the advantage of the city’s five major agricultural products in the market competitiveness, agricultural infrastructure and production costsslight advantage. Then carry out comprehensive analyzes of Longyan City, five kinds of agricultural products. Analysis showed that the net output coefficient, five agricultural products, in addition to rice, the other four are relatively domestic comparative advantage; through scale advantages Index analysis showed the scale of the city’s five agricultural products are higher than the national average level, highlight the advantages of scale; analysis showed that the efficiency advantage index, rice, sweet potatoes, flue-cured tobacco production efficiency advantages, on the contrary, peanuts and citrus production efficiency is lower than the national average, and does not have the advantage; analysis showed that the comparative advantage index In addition to peanut, the four other agricultural products have a comparative advantage; through the the parity coefficients law learned, rice, sweet potatoes, and flue-cured tobacco at competitive prices, on the contrary, peanuts and citrus not have this advantage.The fourth part makes a comprehensive SWOT analysis about the agricultural products of Longyan,which concluded that the main advantage of the city’s agricultural performance in the regional, local demand, infrastructure and technological level; disadvantage is largely reflected in the cost, priceradiation driving force of the scale and "leading" enterprises; opportunities faced by the city’s agricultural products are mainly reflected in the introduction of foreign capital and the Dragon agricultural cooperation; threat facing the development of the city’s agricultural products mainly from domestic and foreign competition and natural disastersthe devastating impact.The fifth part focus on strengthening the supporting and protection to the agriculture, promoting cooperation between Longyan and Taiwan,advancing the brand strategy of agricultural products, enhancing the degree of organization of farmers and so on.