Study On The Problem Of China’s Tourism Undergraduate Education

Tourism is recognized “the sunrise industry” in the world, because of its highindustrial correlativeness and the absorption employment ability, it has prominent positionin our national economic system. The development of tourism is inseparable from thesupport of tourism education, especially rely on tourism higher education. The tourismhigher education in our country is the synchronous development of reform and opening-up,Zhejiang University (the original Hangzhou University) set up undergraduate major oftourism in1980, and it marks the beginning of the tourism undergraduate education inChina. Today colleges which have professional of tourism sum up to967, and the numberof students up to596100, among them, the level of undergraduate is227400, account for38percent of the total number of higher education students. The undergraduate graduatesare supposed to be the main force of the tourism industry, but nowadays it has problems ofthe supply and demand, and travel undergraduate employment rate is low in the industry isa common phenomenon. For a industry, the flow of talents is normal, but too high flow andlow rate of employment in their industry is negative to the teaching achievements for theireducation. This kind of waste of educational resources and the bad phenomenon is notaccording with the fast growing of the tourism industry.Therefore, to explore the cause of dislocation between tourism undergraduateeducation and tourism industry is good for us to think of the fundamental problems oftourism higher education personnel training, and good for guiding the practice inuniversities. From the perspective of graduates’ employment, this research combined withmy own learning experience and understanding, analysis course of the dislocation and“low rate within the industry”, draw the following four aspects, they are the restriction ofhigher education, tourism undergraduates’ own factors, tourism industry’ characteristics, aswell as other factors. Among them, the unclear orientation and convergence of the tourismundergraduate education is the main reason, it is also the focus of this research. In addition, many colleges follow rising blindly without standard condition, and students have weakexperience and lack of core competitiveness in practice caused the result.This paper argues that, if we want to solve the problem of dislocation and low ratewithin the industry, we should reform the tourism undergraduate education. First of all, todo different position for university’s tourism undergraduate education is the premise of theorientation of reform. According to the actual demand of talents in tourism industry, thispaper presents the new location focuses on training students’ creative ability to execute,service consciousness and management potential of engaging in tourism. Besides, thisstudy also put forward reform’s counter measures of education system, the governmentfunction, and efforts which the tourist enterprises should do.