The Research On Aggregate Asset Management Plan Of Service Marketing Strategy For D Securities Company

In the development of China’s financial securities today,the aggregate assetmanagement plan has the unknown gradually being accepted by all kinds ofinvestors,and in the future along with the finance product varieties of increasinglyrich.And Service Marketing is the modern Marketing a new field,is for the Marketingstudy extend.Security business is a service industry,Security in addition to canprovide trade runway and means,even with low price and high quality service as themain products.The aggregate asset management plan is becoming a new profit driverin the Securities and Banks.Therefore,in the theory of Service Marketing underlinesthe importance of the stage,effect of introducing the theory of Service Marketing insecurity has very important.The paper is based on the theory of Service Marketing,and pointed out thatapplication of this theory in the necessity of The Aggregate asset managementplan.As an example,"Heart to heart The Aggregate Asset Management Plan",theservice marketing theory is apply to the aggregate asset management plan,in order toenrich Marketing method,the securities company to obtain more economicbenefits,and at the same time to meet customer requirements of the value."Heart toheart The Aggregate Asset Management Plan" in characteristics for "Againstinflation,Share growth; Professional management,Control risk;Flexibleconfiguration,Wide range;Administrator to participate in,the risk sharing".Throughthe strategic asset allocation and tactical asset allocation to determine a portfolio ofstock,the purchase of new shares,Equity fund,and other right interest,Bonds,Convertible bonds,ratios for earning assets.Through,to the domesticand foreign Service Marketing theory understanding,by using the method of SWOTanalysis,and from the brand,service distribution channels,promotion, service staff,physical display,service process and other aspects to develop D security companyfuture marketing combination strategy,the concentration of various effectiveforce,guide the concrete practice of the current work,enhance the D security companyfuture market competitiveness.And to protect this plan marketing strategies to fullyimplement,also in System security,Safety control,Personnel safety andsecurity,Organization guarantee mechanism,Service process control and Technicalcontrol,and so on six aspects with this plan.Combining the analysis and research,we put forward some more suitable for DSecurity marketing strategies and suggestions.To "Heart to heart The Aggregate AssetManagement Plan",the hope of D Security in "Heart to heart The Aggregate AssetManagement Plan" the development to next level,to provide more scientificdecision-making reference.