Research On Development Strategy Of Baotian Company

Enterprise development strategy is very important in term of the sustainable, rapid and stable development of the company. Baosteel is on the development stage of subjectively great-leap-forward and all-in-one, the multipurpose utilization of waste resources is becoming the important supported industry of Baosteel moderate related multi-industry, as the company of waste resources multipurpose utilization, it faces with great opportunities. With the increasing of the competitors and changes in the marketing demands, many problems that is not go well with the market development is coming to the surface, there is certain gap, not only on industrial structure, technological methods of multipurpose utilization but human resources as well. If the company neither fully analyze the internal and external environment nor plan the development strategies of the company, it will lose a good opportunity for the development and face the crisis of being eliminated.The study use corporation strategy management theory to investigate the development strategies of Baotian cooperation. The study analysis the internal and external environment, definite the advantages, disadvantages, opportunities and risks, and ensure that the strategic functions of the strategies and measures of the company.Inner and outer developing environment of Baotian Company is discussed in this dissertation, confirm the company’s advantage and disadvantage, chance and challenge that Baotian Company is now facing. Then confirm the strategy target system of Baotian Company emphasis on the creativity, concentrative growing strategy is adopt in collectivity developing strategy. Best supplier strategy and variant strategy is taken on functional strategy according to the characteristic of GGBS market.Facing the severe market competition and developing opportunity, advantage of concentrative resource management is brought into play of Baotian company. Following the steps of Baosteel Group and enlarging the GGBS industry, Baotian Company is developing rapidly and steady along a correct way through the strategy selection and strategy implement step.