Research Of Data Mining Used In Customer Segmentation In Telecommunication

In the current society, the information era along with the explosive growth of data, the collision between the wealth of data and poor knowledge has become increasingly prominent, and vast amounts of data into valuable information and knowledge to this need more urgent. As the, one of the fastest growing areas of computer industry, Data mining technology to meet the demand for such strong support.In the telecommunications industry, as market competition intensifies, the competitive environment of constantly changing data mining be used in many ways, such as the optimization of marketing tools, customer retention and win back user behavior analysis, customer segmentation as a refined marketing. cross-combination of marketing and other data mining model is applied on the basis of the operators widely used. How scientific mining means to guide operators operating decisions, to become the current hot issuesThis article discusses the key customer segments of the telecommunications industry, to explore telecom operators how to apply data mining to achieve accurate and effective customer segmentation, and provide a system for the telecommunications industry, customer segmentation based on data mining theory and methods, and on this basis to explore the practical application of customer segmentation in marketing, rich telecommunications industry, customer segmentation theory and its application value.