The Luxury Of Mobile Phones Research

Highly developed economies in the world today, luxury are no longer theexclusive domain of the individual nobles to possess and enjoy it slowly to the public,real practicality goods. With the socio-economic development and the enhancement ofpeople’s consumption concept, the concept of luxury gradually become broad, nolonger confined to a small category. As a high-tech product, phone was high classconsumer goods, when it appeared and there rarely had groups used it. With theincrease of manufacturers and the decline in prices, mobile phones began toproliferate in the population which has become mass consumer goods. However, As aresult of fast growing economics, the income of Chinese people increased a lot in thepast decades. Those magnates and booming middle class keep the consumptionmarket prosper continuously. Their rising passion on luxury products seduced everyforeign luxury brands to explore China cell market combine by Mobile phonemanufacturers. The selected properties of the luxury mobile phone as an object ofstudy, an overview of the luxury goods theory as a starting point, the course ofdevelopment from the phone about the phone’s luxury property, analyze the reason ofthe mobile phone luxury properties, the full text focuses on the perception of mobilephones luxury the value of research to fill the research gaps of the perceived value ofmobile phones luxury properties. At last, recommend the rational treatment of mobilephones luxury.