Research Report On The Transmission And Landing Paths Of Enterprise Culture Of Henan Industrial And Commercial Bank

Enterpriseculture is an emerging discipline in the past twenty years. With the promotion of its application and innovational development, Enterprise culture exerts great impetus and positive effects in such aspects as the enterprise management, brand creation, and nurturing and forging the core competitiveness, etc. Enterprise culture has become effective means and spiritual impetus to promote the growth of enterprise performance. Enhancing and promoting cultural innovation becomes the consensus and more and more modern enterprises begin to attach tremendous importance to it. How to impress in the transmission and Landing Paths of Enterprise Culture becaoming a important report for enterprise. Especially for banks which have wide regional distribution, many branch institutes, diverse cultures, it is of great significance.Through the research and analysis of the present situation of the corporate culture and theories of corporate culture at home and abroad, this paper illustrates the theoretical system of the corporate culture. Based upon this, the author, by investigating the corporate culture construction of Henan Industrial and Commercial Bank, and making analysis and research on the innovational paths, together with his own working experience, reveals that during the process of from experience management to scientific management and to the cultural management, corporate culture has the promoting and interactive effects. Through the researc and demonstration in practice, this paper aims to offer some references for Industial and Commercial Banks to realize the cultural transformation in the operational transformation, to construct the corporate culture which is suitable for the national conditions and marketing conditions, to realize the transformation from ‘formal likeness’ to ‘spiritual likeness’, thus contributing to the internal governance and the improvement of the corporate structure so as to enhance corporate value and competitiveness in the market.