Study On The Effect Of Inner Mongolian Corporate Social Responsibility To Corporate Performance

From the promulgation of Social Responsibility (Standard SA8000), which is the firstinternational code of ethics standard, in October1997to the release of internationalCorporate Social Responsibility Standard (ISO26000), which is issued by the InternationalStandard Organization officially, in November2010, to perform the Corporate SocialResponsibility (CSR) has become the unanimous and conscientious action for the globalcorporations. CSR is an important way to change a corporation’s development direction andto realize self sustainable development. Therefore, CSR has been paid more and moreextensive attention in the world and the universe. In recent years, the GDP growth of InnerMongolia Autonomous Region has been the first in eight successive years by the influenceof China Western Development. Corporations in this region develop and expandcontinuously, but there have appeared some negative phenomena in social economicdevelopment, such as overexploitation of resources, serious pollution of environment andwater, desertification of grassland, frequent occurrence of safety production accident,increase of counterfeit and shoddy products and etc. which reflect that the condition forcorporations to perform social responsibility would be little brighter. So the study on CSR ofInner Mongolia has a very important theoretical and realistic significance.Through the combing and review of the CSR literature, this paper decides to carry onthe study on the influence of the performance of CSR to Corporation Performance (CP) inthe perspective of stakeholder theory. The research sample can be divided into two parts:listed companies as well as medium-sized and small enterprises in Inner Mongolia. The firstpart selects20listed enterprises of Shanghai and Shenzhen stock markets of Inner Mongolia,designs the relational model between CSR and CP, constructs the measurement index systemand makes empirical research. The second part selects106medium-sized and smallenterprises in the most representative “Economic Triangle of Inner Mongolia which areHohhot, Baotou and Erdos”, designs questionnaire of CSR and makes empirical research.The sample data is made descriptive statistical analysis and multiple regression analysis withSPSS statistical software. The results of two sample parts show that to perform CSR and CPare positively related.This paper has four sections. The first section is literature review, which combs thedomestic and foreign current situation of theoretical and empirical research of CSR. Thesecond section is the design of empirical study, mainly designing the conceptual model,presenting the research hypothesis and selecting the measuring indexes. The third section isthe empirical study of the relationship between CSR and the CP, mainly from two-typeenterprises which are Inner Mongolian listed companies as well as medium-sized and smallenterprises. The forth section is the research conclusions, which mainly summarizing theresearch contents as well as the study conclusion and putting forward the future researchprospects.Finally, based on the results of theoretical study and empirical analysis, this papersummarizes the performance of Inner Mongolian CSR and considers that CP is influencedby the different dimensions of CSR. It can be concluded that to perform CSR positively canimprove CP significantly.