Tourism Behavior Research Of Domestic Tourist Arriving At Chongqing

During the reform and opening up by30years, the development of tourismindustry in China has been brilliant，occupying the important composition of the world`s.By the changing of domestic and international economic situation, our tourism industryis upgrading an unprecedented level, endowed more important.“How do we consume the product of tourism?” It is a hot topic in the tourismresearch. Actually, the problem of the tourism consumption is a complex factor,including psychological and social double factors. What do its regulars affect thedevelopment of tourism economic, marketing strategy, tourist resources? The firstchapter, this paper explains in detail background and object.In the third chapter, the paper analyses the domestic tourists in Chongqing in detail,including sexual distinction, age, Level of Education, occupation, family income, familycomposition. Then in the fourth chapter, contrasting five to ten years statistical data,using a lot of charts, figures, graphics, tries to find a series of varieties on the way of act,consume level, attraction of preference, decision behavior.Survey data and theoretical analysis always serve practice. Comprehensiveunderstanding tourists’ consumption structure, depth comparative analysis of theconsumer behavior of domestic tourists characteristics, help us market segments,according to local conditions to develop a reasonable travel policy, has targeted thedevelopment of tourism products targeted marketing strategy, so that the structure oftourism consumption tend to be reasonable, thereby enhancing the overall tourism brandin Chongqing, reputation, reputation.Finally, this paper focuses on the development of the Chongqing tourism industryas a whole, tourism product development, tourism marketing analysis of the status quo,there are problems, and put forward the future development of tourism, the integrationof tourism resources, the development of tourist routes the construction of theinfrastructure, the design of the shopping goods sales recommendations proposedcountermeasures, the tourism marketing strategy.