China (Hainan) Haisheng Shipping Limited Company Development Strategic Research

China (Hainan) Haisheng Shipping Limited company (abbreviation ChinaHaisheng shipping,) is one of the main shipping companies in Hainan Provinceunder China Ocean Shipping (Group) Corporation (referred to as China Shipping), itis the largest shipping company registered. Over the years, due to the obscureawareness of development position, and Hainan shipping industry development lagand other factors, it has been reduced to "a weak group member", the main shippingcompany’s position is untenable, and the prosperity is uncertain..This paper attempts to use the strategic management, international shipping andregional economic development theory, strategic development carries on thediscussion and the research, trying to find a path of development. Through theoreticalresearch and shipping market supply demand relations analysis, SWOT analysis, wecan see, China HaiSheng shipping, from two dimensions of economic development ofHainan, makes the double dimension orientation, which remains at China oceanshipping company, the main position in Hainan shipping industry leading position.HaiSheng, should be clear on the basis of location, the implementation of nichestrategy, brand strategy and long-term strategy and business strategy, and from thefleet development, strengthen management, improve management, construction ofexcellent management team and corporate culture, as a strategy to provide support andprotection. Through the Hainan shipping industry leading enterprises HaiSheng,development strategy research..Hainan is a big ocean province, but the development of the shipping industrylags is behind in the domestic coastal provinces for a long time, and ocean bigprovince position is extremely unworthily. The fundamental reason lies in theprovince’s economic development lag, restricted the development of shipping industry.Hainan Province as the capacity HaiSheng, the largest shipping company, itsdevelopment course has witnessed since Hainan builds a province, the development ofshipping industry, development of its strategic research can provide reference for thedevelopment of Hainan shipping industry.