Research On The Impact Of Entrepreneurial Motivation On Entrepreneurial Commitment

At the present, the venture has become an important driving force for China’s economic and social development. Entrepreneurs with higher entrepreneurial commitment have stronger sense of identity in entrepreneurial activities. In the complicated and changeable entrepreneurial process, such kind of the entrepreneurs holds attic faith of venture. We can say that research of pre-influencing factors of entrepreneurial commitment has important theoretical and practical significance, which is crucial for business success. This article inquires the mutual relationship of entrepreneurial motivation, entrepreneurial alertness and entrepreneurial commitment in depth based on the above mentioned point of view.Based on literature review and interview research, this paper discussed entrepreneurial motivation, alertness and commitment structure dimension under the Chinese context and the relationship between themThe author took questionnaire survey on166entrepreneurs, and the resultverifies the initial discussion of hypothesis, mainly as follows:1、Entrepreneurial motivation includes three dimensions as survival security guide, survival relationship orientation and growth orientation, when it directly and positively influence the entrepreneurial alertness and entrepreneurial commitment2、Entrepreneurial alertness includes three dimensions as exploring mining, thinking concise and evaluation judgment, which also has significant positive influence on the entrepreneurial commitment.3、Entrepreneurial commitment includes emotional commitment, behavior commitment and continuous commitment to three dimensions. Entrepreneurial motivation and entrepreneurial alertness affect the formation and development of entrepreneurial commitment.4、Entrepreneurial alertness plays an intermediary role in entrepreneurial motivation and entrepreneurial commitment in certain degree, namely entrepreneur motivation can affect the business commitment by venture alertness. 5、Entrepreneurial self-efficacy moderate the relationship between entrepreneurial motivation and entrepreneurial alertness.6、The differences of age and educational background of entrepreneurs, the difference of industry sector which the organization is in, and its different development phase would make significant impact on entrepreneurial motivation and entrepreneurial alertness.This paper verified the three dimension model about entrepreneurial motivation, entrepreneurial alertness and entrepreneurial commitment.lt clarified the relationship between entrepreneurial motivation, entrepreneurial alertness and entrepreneurial commitment, as well asinfluence of entrepreneurial self-efficacy. Moreover, the conclusion of this paper could help our relevant organizations choose the high quality screening entrepreneurs, which is practical and realistic.