A Study Of The Sustainable Development Of Shandong Rural Credit Cooperative Nuion On Hierarchy Analysis

With the first stage task of reform property right system and the organization finished, Shandong rural credit cooperative union will transfer "deepen reform pilot" into "in-depth implementation and assault fortified positions" level. From point to plane, Shandong rural credit cooperative union’s reformation in full swing, walk along the way of share-holding system bank. Shandong rural credit cooperative union provide service for "3rural", born with the rural, develop along the rural, is the main force of the rural banking. Along with the rural financial system development, especially the CBRC relaxed financial admittance in rural areas, village banks, loan companies, mutual fund organizations and other new types of rural financial institutions have been created, the rural credit cooperatives in rural areas "one branch alone beautiful" pattern is broken thoroughly. As the main force of rural finance, Rural credit cooperatives how to display its function, achieve agriculture and society "win-win" and realize the sustainable development is the current urgent need to solve the problem. Therefore, the rural credit cooperatives need to seek sustainable development in the reforming process.This paper select Shandong rural credit cooperatives as the research object, studies its sustainable development strategy. Using the SWOT analysis method to analyze the sustainable development of Shandong rural credit cooperatives’ Strength, Weakness, Opportunity, Threat, concluded that:Shandong rural credit cooperative union should go SO road, and give suggestions for its sustainable development.