Research Of Network Sports Goods Promotion Effect

Along with the development of electronic commerce in China, more and more enterprises began to realize the importance of electronic commerce and build their online stores actively to preemptive network market. As a represents of health, energy, passion and challenges, sporting goods implies the online consumers’ characteristics:has the vigor and challenging spirit, dare to try. So online consumer for sports items will be necessary.Now many sports product enterprises have set up websites to sell their products, but there are so many sports goods stores on taobao websites. In order to own a place in e-commerce market, the saler not only have fine products but before various of sales promotion activity. Promotion have been widely used in the operation of the online stores as a short-term sales boost way.In this paper, the writer select seventeen types of basketball shoes from li ning official flagship store on the tianmao nets as the research object. The writer pay attention to these kinds of style of basketball shoes’sale record for thirty days continuously. According to the data,the writer from use Multnomial Logit model with SPSS statistical analysis software to carry on the analysis.Finally the paper draw eath sales promotion mode as the contribution to the sales.In the end, the paper anlysis each promotion mode, and give the reasonable promotion mode combination.