| Oil as a kind of non-renewable resources, is facing increasing depletion of the crisis.Diesel as the main daily consumption energy which comes from oil, and industrialenergy, with the consumption of petroleum resources, inevitably encounterinsufficient supply of the plight of urgency in looking for the diesel alternative energy,bio-diesel as an ordinary petroleum diesel ideal alternatives in recent years in thetechnology and industrial scale development, now has become an importantsupplement to ordinary petroleum diesel.Marine microalgae biodiesel technology, relying on Genetics and BreedingResearch Center for China Ocean University Marine Biology and Fisheries Instituteof Applied microalgae laboratory two national patents,"rich in fatty acids of marinemicroalgae mutagenesis breeding methods, based on marine microalgae bio dieselpreparation methods,"compared with other existing biodiesel production technologyhas obvious advantages in terms of production efficiency and access to raw materialscosts. How can marine microalgae biodiesel to achieve rapid breakthrough inbio-diesel on the market place, which makes the study of marine microalgae biodieselproducts in the market positioning and marketing strategy becomes necessary.In the biodiesel market, according to the theory of market positioning, target marketanalysis of the market and consumer groups have broken down, select the appropriatetarget market and give full consideration to the status quo of the current domestic oilsupply and sales channels oligopoly fully tap the technical advantages of marinemicroalgae biodiesel on the basis of market positioning, and market positioning,according to the traditional4Ps marketing theory, the corporate marketing strategy ofmarine microalgae biodiesel research. |
