The Marketing Strategies Of Weifang Greenhome

Home retail is an important branch and an crucial part of today’sretail industry. Home retail and supermarkets, department stores, homeappliances together form the four pillars which support retaildevelopment business category. Integrated home shopping is an importantbusiness condition among home retail. With the rapid economic developmentand people’s living standards rising of our country, home shopping grewrapidly in the past decade. It has now become one of the main channel ofhousehold products for urban residents and an important choice for manyconsumers to buy household products.Weifang Green Home entered the Weifang home market in April2011, inJune the same year, the giants of the home chain Macalline Weifang storeofficially opened. Additionally, the Weifang native Benefit home andother home shoppings’ aggressive expansion pushed the Weifang homeindustry competition onto a high point just in one year time. At the sametime, the national macro-tightening control policies are a huge impacton the real estate industry, and buyers dramatic reduction indirecteffects to the domestic retail sales; In addition, the enormous potentialof the domestic home industry attracts a large number of home brands intothe home industry, and each category has a large number of brands toparticipate in market competition, resulting in industry profit marginsdecreased. The above combination of factors make the current home industryfall into a trough from the top. Because of the weak desire to purchasingand the ineffective promotional activities of the traditional price war,the domestic home retail business has to change the marketing ideas toseek new growth points of interest and the establishment of consumerdemand for new marketing channels.This article studied the enterprise business environment, theexternal macro environment and the competitive environment of WeifangGreen Home by combing the international and domestic home marketdevelopment status. This article attempts to explore marketing ideaswhich adapt to the current business situation to maximize the demand ofconsumers, reinforce the brand image and enhance the corporate overallcompetitive strength according to investigations and analysis of thesuppliers and consumers and the "4Ps" marketing strategy.