Research On Competitive Strategy Of Hutchison Whampoa Properties Qingdao

Recent decades, the Chinese real estate industry has been in fierce marketcompetition.As a renowned international real estate company, what isHutchison Whampoa Properties’ competitive strategy? Relying on the realestate enterprise development environment, the author provides the selectedenterprise competitive strategy. The article describes the strategy in the marketcompetition, as well as a variety of different strategies to adapt to the situation.Also this article analyzes the actual situation of Hutchison WhampoaProperties Qingdao, provides their development strategies in the forecast andplanning the implementation of the strategy. This paper presents a method ofcombining three types of competitive strategy: the cornerstone ofcost-leadership strategy, differentiation strategy as the vanguard, and theconcentration of superior resources to seize competitive commanding heightsof the method. which provides a reasonable proposal for the company’scompetitive strategy. Article uses comparative method, example of the method,deductive and inductive method and other methods.Through the analysis of strategic theory, combined with HutchisonWhampoa Properties company’s operating status, the author analyzes of theenvironment of Hutchison Whampoa Properties Qingdao company toprovide a comprehensive outline of the strategic plan. Firstly the authorsuggests the transformation of the implementation process of competitivestrategy, and the new demands for human resources system, at the same time,the competitive strategy plan should ensure the establishment and effectiveoperation of information systems, adjust the organizational structure, andprovide effective incentive policies.