A Study On The Influence By Macro-control Policies On The Operation And Management Of Real Estate Industry

Real estate, as an important pillar industry in China’s economy growth, has aclose connection with national economy. In recent years, higher and higher houseprice and more and more flourishing real estate industry makes it as a focus of publicattention. But from early of year2005, the Chinese government unveils a series ofextremely severe macro-control policies. Facing with the intensity of such aregulation, the real estate companies and even the industry is impacted by a varyingdegree.The main purpose of this thesis is to analyze the influence by macroeconomicregulation and control on the real estate. The thesis has six chapters. Chapter oneintroduces the background, significance and methodology of the research. Chaptertwo reviews relevant theories on macroeconomic regulation and control, real estateand Potter’s five force model. In chapter three, firstly, to list and analyze the executedpolicies over past seven years (from year2005to2011) and then to analyze theimpact by macroeconomic regulation and control on the real estate industry from bothmacroscopic and microcosmic views. Then, analyze the impact on the operation andmanagement. In chapter four, set a large scale real estate company H as an exampleand make an analysis on the influence on three for-sale projects and one project stillunder construction. And take advantage of Potter’s five force model to analyze theouter competitive environment and the problems which Company H is facing. Inchapter five, coping strategies is proposed for the problems Company H faced by.Conclusions are drawn in chapter six.