| The real estate industry plays an important role in the whole social and economic development,Since the market-oriented housing system reform orientation,the real estate industry gradually grow into a pillar industry of the national economy.With the rapid development of economy in our country,our country real estate industry has gradually flourished.However,when the real estate industry rising prosperity and development at the same time,then consumer's rigid demand release and investor enthusiasm was rising continuously,Especially in major cities across the country soaring real estate prices,real estate industry presents the irrational development momentum.Especially in recent years,it was becoming a hot social concern that high prices lead to the housing problems of low-income families,The characteristics of the real estate market itself as well as the important position lead to the necessity of government to the need for intervention.Since 2009,the overall strength of government's macro-control of real estate industry is bigger and bigger,has adopted a series of measures,including "the five","the eight","ten","the six","new eight" "new five","930 new loan policy","330",property policies,etc.,these measures made certain achievements,also presented the expected decline trend,in the certain degree to suppress the house prices rising too fast,also inevitable that some real estate enterprises has become increasingly difficult to survive.Finance,land,credit and other policy profoundly affects the development of real estate industry in our country,the government should not only to the necessary regulation on the real estate market,to promote the reform of system and the system perfect,regulate the real estate industry healthy development.Streamline the government and the interests of the real estate industry in the economic and political relations,is the premise to improve the quality of supervision and regulation.Especially under the condition of the economy enters a new normal in China,the government in macroeconomic regulation and control policy of real estate industry is changing,the government gradually reduce administrative intervention,and turned to more economic means to control prices,to guide the healthy development of the real estate market,the real estate enterprises ushered in the new opportunity.Facing the complex and changeful market environment,real estate enterprises need to deal with in time,adjust the enterprise's strategic positioning,to ensure our struggling to break out of encirclement.The effect of macroeconomic regulation and control is a double-edged sword,it brings to the real estate development enterprises the development opportunity,is also a challenge for its survival,after policy again and again after the baptism,many real estate development enterprises with advanced started to actively deal with,or shift mode,combination,or increase the construction of affordable housing and low-rent housing,or increase the brand construction,winning by their characteristics and strategic shift or industry,optimize the allocation of resources,etc.,make the enterprise in a steady development in adjustment.In this paper,carries on the analysis of the impact of reflection that land,credit,tax and other policies of government macroeconomic regulation and control to real estate developers,and give some possible Suggestions,Meanwhile,to maintain the healthy and stable development of real estate enterprise itself must be appropriate to reduce the speed,gradually release requirements.Transfer through the enterprise investment strategy and development strategy,and actively participate in affordable housing construction,using the brand market,transition mode,combining the means to seek development. |
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