Construction Of Rural Information Service Based On Project Management

China is an agricultural country. In recent years, various sectors pay close attention to the problems of rural information implementation. But it couldn’t be truely realized without strong impetus of the rural information service while constructing "the integration of urban and rural economic and social development".At present, there still lacks organization and guiding force for rural information service in the process of urban-rural integration. Based on the comprehensive analysis, during the process of promoting the construction of rural information service, besides the supporting and promoting of government departments, telecom operators should also seize the opportunities which find the pointcut in the information service mode and vigorously development the information service products in the construction of rural information service. All these could open up a new perspective of solving the "last mile" problem. To settle the above will be of great importance to the coordinated development of urban and rural economy, the narrowing of the "Digital Gap" between urban and rural areas and the agricultural modernization.This article is mainly targeted at the rural information service system construction of China Telecom operators in the role of a simple discussion, based on the theory of project management system integrated into the process of the construction of information service with strong support of the relevant levels of government and assistance of the agricultural sector, which provide the information services platform to the farmers. This paper is mainly based on the large review of literatures, by which explore the disparity both domestic and abroad on the rural information service process. The telecom operator should development the technologies to support programme of rural informatization which conform to the national conditions of China by taking the essence of construction of foreign experienced. It briefly states the strategic adjustment and the grasp of the market-oriented of telecom operators in the face of rural informatization construction based on the ntroduction of specific instances.