Research On Household Financial Influence Factors

With the development of capital market, residential investment consciousness unceasing enhancement, more and more families started by bond, stock, fund, financial products, financial tools to achieve wealth inflation-proofing. Household financial assets showing the savings gradually deposits of a diversified development trend.Family financial research involving social, economic, family, financial and other aspects can be studied in a series of related questions. These problems in microscopically economy has become more and more important; analysis of these problems, not only can understand financial investment demand for all kinds of people, financial tool innovation direction, but also for the government to guide residents to carry on the reasonable consumption and investment, develop narrowing the residents’financial gap between macroeconomic policy, have practical effect.This paper research the family financial assets configuration characteristics and influencing factors to this research. The family investment in face asset selection problem, namely what kind of assets or which kind of portfolio is the best choice, this not only with the residents on the asset demand preference, with assets itself on the characteristics. Families faced with the same portfolio problem have the opportunity cost containment. The family in the investment will face an asset adjustment problems, because investors can no limit and no limit the current asset portfolio to obtain the best return, namely the utility maximization, changes over time, the various market factors and non market factors change will the utility of impact on portfolio, so investors need according to the various factors affecting the changes of family asset portfolio and make the appropriate adjustment.This article used the theoretical analysis, statistical analysis and empirical research methods, on the behavior of household financial assets allocation system research. Trying to study the three problems:Firstly, what the behavior influencing factors is in household financial assets choice? Secondary, what is the primary factor that determines the family of different types of financial asset selection? Thirdly, what is its significance in family financial asset selection characteristics on the formulation of relevant policies?This research has four major conclusion:first, it enriches the researches on micro-data household family financial results by using household survey. Second, it overcomes the deficiency of existent research integrating classical methods of statistic analysis and logistic regression. Third, this paper considering the influence factors taking into account the traditional economic and demographic characteristics and other factors, will also risk preference, investors expected, investors’sentiment and other factors in the model. Furthermore, the theoretical analysis and empirical research on the basis of the development of financial market in China, especially the microscopic financial development and put forward policy suggestions.