Real Estate Enterprise The Elaborating Management Model Research

With China’s real estate industry gradually mature, perfect modern company system has been established, the scientific performance appraisal and distribution system has been gradually with international practice, the original extensive management mode has not adapted to the modern development of real estate enterprises, and become obstacles to the further development of real estate industry. In house prices are still high, voices of discontent. People, the national real estate regulation is more and more severe cases, land and capital are no longer the core competence of real estate enterprises, how to management of the profit, the maximum reduction of resources, improve management efficiency, reduce management costs, this has become the place in real estate enterprises one of the important problems to be solved.Referring to domestic and foreign real estate industry management literature, in-depth analysis of the fine management theory, combined with the development of real estate industry in China’s actual situation, from the investment project risk decision making fine management, the design scheme of the fine management of project construction, fine management, project construction cost fine management, marketing customer service and meticulous management five aspects to construct our country real estate enterprise’s fine management mode, and through the case analysis of theory and practice, emphasize the real estate enterprises implement fine management mode and the importance and necessity.