Research On Agricultural Products Quality And Safety Control Based On Direct Link Between Farmers And Supermarkets

Agricultural products are necessaries for people’s living and development, whosequality and safety has become a global problem. Recently, serious food qualityincidents occur frequently. It not only affects people’s normal life and health, but alsoinfluences the sustainable development of national agriculture. Therefore, somethingmust be done to strengthen quality and safety control on agricultural products. Butlacking of uniform agricultural products supply chain is the restraining factor tocontrol the quality and safety. In order to solve the circulation problem of agriculturalproducts,“direct link between farmers and supermarkets has been put into practicesince2009. It’s a good opportunity for agricultural products quality and safety control.So the research on agricultural products quality and safety control based on direct linkbetween farmers and supermarkets can help us know the way to make all theparticipators inter-coordinate, and the way to control agricultural products quality andsafety based on direct link of farmers and supermarkets well.In this paper, the research route is designed as follows: proposing problems,studying problems and solving problems. First, it introduces the background of thispaper. Second, reviews of related terms and theories. And then, according to theanalysis of agricultural quality and safety control based on direct link between farmersand supermarkets overseas and a case of vegetables quality and safety control inShandong Province, it puts forward to suggestions to achieve agriculturalproducts quality and safety control based on direct link between farmers andsupermarkets.It is arranged six chapters as follows：Chapter one is the introduction, including the description of the researchbackground and significance of this paper, the summarization of the related currentresearch status of agricultural quality and safety control and supermarket, the explanation of the research methods and the basic framework of this paper.Chapter two gives a clear definition of related terms and expounds the relatedtheories. Including the theory of “direct link between farmers and supermarkets”, thetheory of agricultural products quality and safety control and related economictheories.Chapter three, introducing the successful experiences of agricultural productsquality and safety control based on direct link of farmers and supermarkets overseas.In this section, it takes the USA and Japan as examples, and analyzes the legal andsupervisory achievements of the two countries.Chapter four is analysis of status and problem. According to the investigationdata of farmers, co-operations and supermarkets in Shandong Province, thedemonstration analysis shows that there are many problems among the participators,which obstruct agricultural products quality and safety control based on direct linkbetween farmers and supermarkets.Chapter five is research on harmony mechanism for realizing agriculturalproducts quality and safety control based on direct link between farmers andsupermarkets. This part includes two game models which show all the participators’game plans and every game plan’s results. According to the two game models, themechanism of profit distribution and information sharing is designed to ensureagricultural products quality and safety control based on direct link between farmersand supermarkets.Chapter six is offering suggestions to strengthen agricultural products quality andsafety control based on direct link between farmers and supermarkets. In this section,there are also some recommendations to the government.