The Scope Management Research To Improve Cnagzhou Mobile Customer Satisfaction Project

With the fierce market competition and mobile products get more homogeneity, experienced in the "product of war" and "the price war" later, the development of a new client maintain a far more than the cost of old customers, and old customers’ contribution to the enterprise and can explore potential more, improve customer to enterprise’s loyalty and satisfaction is the key problem. A number of studies show that many clients need is not only the technology of the decision product quality, they need more emotional and reassurance. If can in the emotional and psychological by customers, will significantly impact on customer loyalty and satisfaction.This paper, from the "Cang Zhou "mobile satisfaction enhancement project scope, based on range management as the main research contents, through choosing customer satisfaction improving project of real examples, the literature analysis and case analysis method, and construct a satisfaction enhancement project scope management reference model, will scope management theory knowledge and tools technology and project practice, and the combination of get the results of the scope management process, in theory, for "Cang Zhou" mobile customer satisfaction improving project of scope management to provide comprehensive, systematic, scientific management structure, for this kind of project scope management theory reserve and the reference documentation, and enriches and develops the project scope management study of the theoretical data; In practice, for the project scope management team members of the main scientific choice and scientific practice guidance system evaluation, evaluation of quality of service for enterprise to provide new ideas, and finally promote the healthy development of the enterprise further.