| Recently, Ministry of industry and Information Technology of the People’s Republic of China has released the "E-commerce12th Five-Year development planning", according to the plan, The E-commerce transactions will exceed18trillion yuan at the end of2015. Online sales have the specific weight of total sales more than20%. Recurrent application of e-commerce for SMEs reached more than60%of the total number of SMEs, the online retail transaction volume exceeded3trillion yuan, accounting for more than9%of total retail sales of social consumer goods. Network transactions are not only changing the way more and more consumers shopping, and is becoming a large number of enterprises to reduce operating costs, improve production efficiency, and effective means to open up markets and innovative business models, and driven to meet and enhance consumer demand, to improve people’s livelihood and employment is of great significance, and even more far-reaching implications for the sustainable economic and social development.However, there are still some outstanding issues in the booming of network transactions. One of the most important aspects of the institutional environment of the development of online trading is still very imperfect, the lack of relevant laws and regulations in accordance with the supervision of the online trading market urgently enhanced, the urgent need to strengthen the construction of credit system of the network operators, infringement of intellectual property rights on the network and the sale of counterfeit and shoddy goods, exaggerated propaganda, malicious fraud and other violations of the law have occurred, the Internet Transaction processing is difficult, to some extent affected the confidence of the people on the network market.Problems in the development process of online transactions, State Administration for Industry&Commerce existing enforcement approach is difficult to work, therefore, it must be network as the basis and means to change the thinking, innovative online trading regulatory approach to achieve networknet to protect the legitimate rights and interests of network operators and consumers, maintenance of the online trading market order and promote the stable and rapid growth of e-commerce market in China. In this paper, the method of combining theory and case studies. First, the current situation and development of China’s e-commerce and online trading market is described; Secondly, the main problem encountered in the development process of online transactions in China were introduced; then the difficulty of laws and regulations of China in the field of online transactions, regulatory and measures means were analyzed; Finally, the demand on the network transaction monitoring platform, the overall structure of the design and implementation of strategic proposals, sort out the technical means to achieve the network transaction monitoring platform and implementation strategies. |
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