The Study Of Xx Insurance Company (Guangdong Branch)On-Line Marketing Sales Strategy

On-line Marketing, a new baby of internet, is getting more and more important in the Insurance Industry. With the introduction of new products, IT technology and channel development, On-line Marketing is insurance companies new focus in obtaining bigger market shares especially when traditional sales (Agency) channel is becoming more mature and stabilize. On-line marketing is the future. However, as newly developing sales channel, there is not much past experience for them to consider future planning. And all this will become their common issues that need to be fixed.XX Insurance Company Guangdong Branch, a pioneer in the industry, is now operating in one of the wide open and well developed market, Guangdong. They are looking for big market share and new ways or sales channel to achieve. So, how to combine the company’s advantages to optimize the benefit of on-line marketing effectively and efficiently will be the key successful factor. This report analysis both foreign and local on-line marketing development history and present business condition, by combining with XX Insurance Company’s experience which will suggest a full range of suggestion and market methodology to make a better development of on-line marketing to XX Insurance company and the industry.