Guangdong In The Oil Sales Branch Development Strategy Study

The Research of Development Strategy for Oil marketing company, there is a long history in foreign countries. While in the country. As Oil marketing specific market position,Up to now ,the history of its development,Oil marketing is an oligopoly market. China-related research from the late 90's only, It is from that moment, China's oil product sales market began to open. China's domestic oil product sales industry research concentrated at the headquarters level or the industry level. Or is a Topical studies.. the specific research of the Provincial level.company's development strategy is still relatively short, Especially the comprehensive study of the provincial level Oil marketing Company's development isn't much more.Guangdong is most economically developed regions in china. It's the most mature market economy in China , in China's oil marketing, The highest degree of the market in Guangdong, Competition in the market than the rest of the country is more intense., And the consumption of refined oil products in Guangdong accounts for 1 / 8 of china, Annual growth of oil consumption of 8%. Guangdong is the country's major oil consumer market. Who holds the Guangdong market, Who is the first oil product sales。Chinese oil marketing companies in Guangdong has experienced 12 years of development., From weak to strong., Chinese oil companies have 20% of the Guangdong market share, Sales of 500 million tons of refined oil each year, Guangdong branch has an important position in petrochina, But in recent years, stagnant, Growth rate behind its competitors such as Sinopec. Also far behind the pace of development of the new army in the Guangdong market. Such as international oil giants and the CNOOC and so on., Through comparison of Competitive index.。guangdong branch is also at a distinct disadvantage. for studying the law of development,To identify the crux of the development,clear direction for future development,So Carried out the study。Based on this, In this paper, based on the Porter's competitive advantage theory. Using Porter Five Forces Model.and the Methods of SWOT, the external environment facing the opportunities and threats of Guangdong branch are analyzed.,strengths and weaknesses of Internal resource and capacity, Clear the Guangdong Branch for development. Pointed out that in the future development of Guangdong branch should be the focus of attention and response measures. A reference of the theory and practice is provided for the sustainable development of Guangdong Branch .