Study On Agribusiness’ Training Strategies Of IP Competitive Advantage Based The Value Chain

With the continuous development of economy and information technology, thecompetition among enterprises is becoming increasingly fierce. How to obtain and effectiveuse of competitive advantage, become an important means of normal business and sustainabledevelopment. Monopoly of intangible assets as an enterprise of a proprietary, intellectualproperty rights has increasingly become a core strategic resources of the modern enterprisecompetition, has become a key factor for enterprises to gain competitive advantage. Properlyuse the resources of the company’s intellectual property rights, intellectual property into thecapacity for competitive advantage, helping companies to win the competition in the market,become the corporate issues of common concern. Our agriculture-related enterprises in theproduction and operation, have different characteristics and general business, such as theseasonal cycle, the timeliness of the product, the variability of the information and there isalways high risk, etc.. In the fierce market competition place, they have the more urgent bythe effective way to obtain the competitive advantage. Intellectual property is one of theimportant considerations of the agribusiness. Therefore, to explore the intellectual propertythe competitive advantage of agriculture-related enterprises in the effective functioning of themechanism, thereby fostering the competitive advantage of agriculture-related enterprises onthe intellectual property, become more important.With the help of value chain analysis method to analyze the value activities of theagricultural enterprise intellectual property management, and build the model, to study thecultivation of intellectual property the competitive advantage of agribusiness strategy helpedthe rich and the development of competitive advantage. The results of theoretical studies onagribusiness management of intellectual property also play a guiding role, and thus hasimportant theoretical and practical significance.The first part contains the background and significance of this article, research status,technology roadmap, research methods, and the innovation of the article and the inadequaciesof the general discourse.The second part is the introduction of the relevant theory, including the theory ofcompetitive advantage theory, the theory of the value chain and knowledge management, is the theoretical foundation and an important basis of the writing of this article.The third part is a core part of the article, discussed the status and problems ofagriculture-related enterprises and intellectual property management, and outlines the processof agriculture-related enterprise intellectual property management as a basis for analysis ofinternal intellectual property rights of agribusiness value chain model, network model ofagribusiness external value of intellectual property, as well as the form of the three models ofthe agribusiness value-added model of the value of intellectual property, content and features,the mechanism of competitive advantage in the value chain due to the theoretical analysis.The fourth part of the agricultural enterprise intellectual property the competitiveadvantage Empirical Analysis, the use of econometric methods of analysis and SPSS analysistools to build a multiple linear regression model and obtained the key factor.The fifth part of the agribusiness intellectual property competition advantage to cultivatenurturing strategy based on the IP competitive advantages of different levels of the valuechain of agribusiness strategy, value chain analysis results for the previous summary: Basedon internal intellectual property value chain of agribusiness intellectual property rights ofindependent research and development strategy; training and development strategy based onthe capitalization of intellectual property rights policy of the external value of intellectualproperty network of agribusiness; based on the value of intellectual property of agribusinessvalue-added intellectual property professionals.The sixth part is the conclusion.