Research On Development Strategy Of Jia Jie Estate Management Company

Along with the accelerated process of urbanization, expanding of variouscommercial and residential construction projects, professional property managementhas become a new type of service industries. As an important part of modern urbanmanagement and real estate management, property management is becoming more andmore popular in the world. Promulgation of the new national laws and regulations,international property development of the enterprise into the enterprise, privateproperty increased competition in the property industry. Property companies face withnew challenges and problems. How to broaden the overall market and be competitivein the fierce industry to search for long-term sustainable development become globalproperty company issues that we must consider.First of all, this article from the start with the basic of enterprise strategicmanagement theory, through a historical review on the development of strategicmanagement theory in the West, focuses on strategic management theory anddevelopment trend of mature and leading academic schools and research provides anoverview of the strategic management of domestic enterprises, and thus made thisresearch methodology and framework. Second, the Changsha Jiajie reviewed the basiccondition and property management company’s development, analysis of macro-andmicro-environment in the company, internal resources analysis, analysis of currentmanagement system. Once again, on this basis, established the Mission of Jiajieproperty management company, made good strategic targets, the overall strategy of thecompany property policies and functions. At the same time to plan and implement thedevelopment strategy, presented for the company development phases ofimplementation of the strategic approach. Finally, information controling, corporateculture and brand creation provide a support system for the implementation of thestrategy.This advanced application of enterprise strategic management theory on agiledevelopment strategies for a more complete discussion of property managementcompanies, analyzed the current situation, identify their development strategies, hasproposed for its implementation of the strategy was effective, viable options. Throughthis research, hoping for better home better property management companies in thefierce market competition in the enterprise development strategy, continue to maintain dominance of major practical significance and other SMEs engaged in real estatemanagement has the certain reference value.