The Rise And Develop Of The Independent Designer's Brands In China

In recent several years, with the rapid growing of economic, a lot of independent designer's brands have sprung up in major cities of China. Their original creation of fashion design, responsive of marketing and flexible operation mechanism, which showing a great youthful spirit and a hearty life force. However, except several reports from the media, it is still a blank state in the study of fashion academic. In the developed country, many international brands which evolved from designer's brands, have entered into a new seedtime after several decades. However, there is little systematic study of the independent designer's brands at present.In this paper, Brand Management, Marketing, Systems theories as a guide, it has further studied and analyzed the basic concept, main features, the current situation and the develop prospects of the China's independent designers brands. As the creative industries prosper globally, the independent designer's brand is an inevitable outcome as the contradictions in the evolution of garment industry have exacerbated, especially in the overall socio-economic transformation of our country. With the escalation of consumption, be it in a larger development of China's garment industry as a whole transformation of the country's economic good of the fast development of a harmonious society and the building will have a very positive impact.At present, the development of independent designer's brands also face with many difficulties. The designers need to improve their way of thinking, the ability to operate and to increase access to the EQ cultivation. The industry organization has to play its role in organizing, coordination and services, as well as solving problems for more government in management policies and strong support for its development to create good external conditions.