Pingxiang "phoenix Village" Project Marketing Strategy Research

In recent years, the real estate industry has been rapidly developing as an important industrial group and become the supporting industry of the national economy of our country. Real estate project, as the basic element of real estate development, plays a very important role to the development of real estate and country.This text study and for the theme with real estate marketing strategy scheme。Use the advanced enterprise management theory and successful experience in marketing management of advanced country enterprise, it combines real estate of China Trade the characteristics, regard Pingxiang "Feng huan shan zhuang" project as the research object, hope to find out the influence factor mainly through carrying on on-site inspection and study with the concrete case.This text utilizes method which qualitative and the quota unifies, first obtains from national and the Pingxiang real estate profession’s various aspects environment, analyze its regional development trend. Pass the careful analysis to "Feng huang shan zhuang" project, to the rival’s situation, have made overall comparison. It determines the goal customer and market orientations of "Feng huang shan zhuang" project, at the same time determine specific marketing tactics、the strategy implementation and the control plan according to market orientation.Through an analysis of the above, Can make the "Feng huang shan zhuang" project utilize own advantage, seize the opportunity,use the market tactics flexibly, reduce the risk of investment. hope this text to help this project well.