Dz Rural Mobile Branch Channel Design Optimization And Management Strategy Research

Mobile communication profession’s competition is intensive than ever, thechanging status of marketing channel is getting more and more important. For providedthe ministrant product the correspondence enterprise, needed to strengthen to channel’sresearch, sought for the trade development the new breakthrough point. Correspondingthe profession development to be fast immediately, the existing city marketdevelopment tends gradually saturated, the general villages and towns region isbecoming the emerging market development the main direction. The correspondenceenterprise wish gain long-term enough progress, must draw support from the villagesand towns channel to develop the general rural market. This article takes the DZmigration’s channel development research as an example, hopes that may be thementality which the DZ migration company villages and towns channel’s developmentexploration provides may use for reference.Firstly, through the development present situation which moves to China anddomestic and foreign about the marketing theory research results analysis, has furtheranalyzed the paper research necessity and the important meaning.Secondly, this article carries on the analysis to the telecommunication enterprisedevelopment tendency, and profits from the domestic and foreign manytelecommunication enterprise’s channel development condition, elaborated that themarketing channel’s development’s future direction, proposed the DZ migrationsubsidiary company marketing channel develops the direction should be thedevelopment take the entity channel construction as a core, take the villages and townschannel construction as the key point, realizes DZ to move channel’s long-termdevelopment.Thirdly, this article take the DZ migration subsidiary company marketing channelas a background, introduced the villages and towns channel’s development presentsituation, and through the SWOT analytic method, unifies by “the cooperative businessoperation primarily, a town center” the villages and towns channel construction pattern analysis, analyzed the DZ migration channel existence question variously, and the pairprocess reason has conducted the thorough research.Finally, this article moves the villages and towns channel in view of DZ in thechannel construction aspect question, proposed that from optimizing the channelstructure, to enhance the marketing center potency primarily, the union jobholdersquality promotion’s multi-level methods come to the channel to carry on the wholeoptimization promotion, enhances motion the core competitiveness.