Chengdu Double Surplus Decoration Engineering Design Co., Ltd Marketing Strategy Research

In recent more than20years，although China has appeared some of national groupof Home impact on the business. However， Jia Zhuangye in China is only in it’s earlydays and stage of development. The simple way of operation in our home business iswidespread. In this case，the Home of the marketing strategy, it is a great meaningfulthing.In this Paper， according to Chengdu Douwin Decoration Engineering&Design Co., Ltd. For the selection， analysis of the selection with background andsignificance about research methods，reviewed the research situation at home, and givesthe framework of the thesis. This was followed by home introduced the Industry’s statusproblem， Home Decoration analyzed.Home Decoration has defined the specificcharacteristics of services. The third introduced the Douwin Decoration’s history，present situation marketing， marketing Plans. Last， on the Douwin Decoration’smacro-environment， external and internal environment， a detailed analysis，findour advantages and disadvantages. After that with the goal of marketing strategy for thetheory of Douwin Decoration’s home market segmentation， after the breakdown ofthe target market appraise， and then Douwin Decoration combined with their ownsituation was a clear target market and Positioning， and established in their Thetarget market should be differentiated marketing strategy. The final, according to the4Ctheory of marketing, the author bring up the new way of Douwin Decoration’s marketingstrategy.