Research On Investment Consulting Business Of Great Wall Securities

With the Interim Provision on Securities Investment Advisory Business (after here refers as Interim Provision) has been promulgated, we have a clear definition for the securities investment advisory business and its contents which is a new guideline for the development of brokerage business in China. The brokerage business in China formally transforms from a simple channel, the basic profit model of brokerage business, into a diversification of making profits as a professional and value-added service.After studying in the evaluating between domestic and foreign securities brokerage business and learning from global wealth management business development experience, the best way for the Great Wall Securities Investment advisory business development is to find the market objectives, business structure and specific methods. Moreover, through the specifically inspecting and analyzing Great Wall Securities Investment advisory business, we figure out a few problems of it. Simply can be listed: the organizational structure is messy, the business system is uncompleted, the service model is relatively simple, the profit model only has one way, lacking of good investment consultants, the team is not well-organized, the performance of the entire team incentives inadequate and fails to promote the brokerage business effectively. Lacking of market leading consultants and planers and the present team is unable to guide marketing and create productively are also two major points. The purpose of this dissertation is that how to solve the practical problems encountered in the carrying out of securities investment consulting business by using the disciplinary knowledge and business administration framework to analyze the method for expanding in the investment consulting business and to seek the effective solutions.Through the depth of excavation of the existing internal and external resources of the Great Wall Securities advantages, by using SWOT analysis, we draw up the strategic qualitative and comprehensive analysis of the investment consulting business of Great Wall Securities and propose a new constructive in terms of management structure and product structure of the investment consultant. Focus on resolving the investment advisory business in three components:the construction of the product line, team building and system construction. The investment consulting business of Great Wall Securities should transform from a basic information channel services to a financial value-added services with customer-oriented, meeting the goal of customers, the customer classification service, the product line development, varies of products and service models, the gradually establish a system and service brands, thus contributing to the development and transformation of the brokerage business. At the same time, the Great Wall Securities should turn the investment consulting business into diversified, individualized, systematic service business model in developing the idea of differentiated pricing, service support spreads, increasing the negotiating leverage of the marketing staff or service personnel in the commission to enhance the bargaining power. The Great Wall Securities should create the brokerage income=channel revenue+service income diversified revenue structure. On the training and team building of the investment consultants, the Great Wall Securities should have courage to put consultants into the medium-and long-term talent pool. In order to play the system resources of the investment consultants to integration of resources, to improve efficiency, to play the role of unified management, customers management, products management, investment consultants to exchange a number of functions in an integrated services which should be implemented through the investment consulting system. By building strong product+team+system to support the business model, through services, marketing and control combined to improve the Great Wall Securities investment consulting business system and brand.