The Study On The Credibility Of The Securities Investment Consulting Products

This paper selected the advisory products named "Qianguqianping" as anexample, designed algorithm model to change qualitative consulting advice intoquantization. This paper used Function Copula to test the correlation betweensecurities consulting products and actual trend on the stock market. It means thestronger the positive correlation, the more consistent between the securities advisoryproducts and the actual trend on the stock market. And that mean the higher thecredibility of the securities investment consulting products. The thesis researchresults showed that correlation test results between the securities advisory productsand the actual trend on the stock market among100shares of the stock, both of theKendall coefficient and spearman coefficient, positive correlation on the number ofcompanies are very few. There is no consistency between the securities advisoryproducts and the actual trend on the stock market. As the prediction of the longer theperiod, the negative correlation is stronger, and then mostly short-term prediction isirrelevant.Comprehensive research achievements of many researchers of diversesecurities consulting products, securities investment consulting products as a kind offinancial products, information products, is that the securities analysts use developedInternet to publish all kinds of information to the market. But because the network isvirtual word, channels is directness, issued is anonymity, then the securitiesinvestment consulting products with low credibility namely there is a big problem onthe accuracy, securities analyst stock-picking advice does not have investment value.In conclusion, this paper puts forward suggestions as follows: to perfect therelevant laws and regulations; Improve the system of the securities industry relatedconstruction; to perfect securities investment consulting products practitionersprofessional moral construction; to establish a securities investment consultingproducts standard system; to improve the professional skills of the securities analyst,to improve the ability of consumer’s perception on the securities investmentconsulting products.