The Relationship Between Innovation And Development Of The Veterinary Drugs Enterprise At Home And Abroad

Veterianary enterprises in China developed in the1980s with China’s reform and openness. So far,they have developed to some certain scale,which have accumulated a certain amount of capital and technology.However,we find that national veterianary drugs enterprises mainly produce generic drugs as a result of lack of innovation capability, which is not only the largest barrier of our national veterianary drugs enterprises development but olso the most fundamental gap of the national and international veterianary drugs enterprises. For the reason, the core questions how to improve the national veterianary drugs enterprises innovation capability as well as how to promote the national veterianary drugs industry to form the value chain for veterianary drug R&d is is becoming more urgent for our government and enterprises. The paper will find the barriers of the national veterianary drugs industry,and then give respectively some suggestion on macro policy and micro strategies to the government and enterprises through the systematic research of the ralationship between innovation and development of the national and international veterinary drugs enterprises and the contrastive analysis of the present innovation situation of the national and international veterinary drugs enterprises.The project firstly systematacially investigate and survey the market and R&D of the veterianary drugs industry from a macro point of view. Sencondly the project study the ralationship between innovation and development of the national and international veterinary drugs enterprises from a micro point of view.The project analysed the the ralationship between innovation and development of the national and international veterinary drugs enterprises as well as the present innovation situation of the national and international veterinary drugs enterprises by the way of quantitative and qualitative, the case study.On the other hand,the project annlysis the barriers of the innovation of the national veterianary drugs industry in macroscopic,and annlysis the difference in the business model between the veterianry drugs enterprises at home and abroad by contrast analysis method.The project consist of three parts, the general situation of the national and international veterianary drugs industry,the general situation of the national and international veterianary drugs enterprises, the ralationship between innovation and development of the national and international veterinary drugs enterprises.The project firstly summarizes the general situation of veterianary drugs industry in the world through output,the regional distribution, R&D,market situation. we can reach the following conclusion that the veterinary drugs industry market is mainly in Europe and North America, the antiparasitic products and biological products market is the largest according to the drug varieties division, R&D of the international veterianary drugs industry has formed a complete industial chain,which consises of risk institutions,small and meium-sized enterprises for R&D,large animal health enterprises.however,in the national market, the regional distribution is mainly in Shan dong, He nan,Guang dong,Si chuan which possess a large of breeding industry,antibiotics market is the largest in chemicals which own the mainly market in the national market, R&D resources of the national veterianary drugs industry are mainly concentrated in reseach institutes,meanwhile the veterianary drugs enterprises own little R&D capabilities which mainly produce generic drugs.Now, our national R&D system consises of the government, reseach institutes, veterianary drugs enterprises,the efficiency of which is lowThen the project analysis the R&D,production, marketing of the specific market behavior of well-known enterprises at home and abroad.According the comparative analysis,we reach a conclusion that the veterianary drugs enterprises at abroad not only take full advantage of the R&D platform by themselves but also pay attention to cooperate with other enterprises in R&D and pay attention to cooperate with other enterprises to expand the sales network as well as focus on the service too in marketing.however, the well known veterianary drugs enterprises at home mainly produce generic bulk drugs, which own little R&D capabilities.In R&D,they mainly cooperate with the national reseach institutions and in marketing they mainly exported to Europe,Latin America,Southeast Asia and so on by registering the FDA and the COS.Finally,the project illustrate the ralationship between innovation and development of the national and international veterinary drugs enterprises.throngh the product innovation,theinnovation by integration,marketing innovation of the veterianary enterprises at abroad.On the one hand,the international veterianary enterprises stimulate the growth by listing the new products every year.On the other hand, the international veterianary enterprises improve the core competitiveness of enterprises by integrating the R&D resource outside the enterprises.In the end, the international veterianary enterprises expand the marketing network and increase the value-added by marketing innovation.However,as the national mainly product bulk drug,they stimulate the growth by the needs of the market.For all these reasons,firstly,the project gives the suggestion to the national veterianary drugs enterprises as follows:developing the new market for the accumulation of capital,focusing on industrial upgrading for BPC enterprises,achieving product innovation in different integration strategies,forming the core competitiveness by developing their own R&D system,segmenting market to make differentiation,establishing the international sales network,paying attention to the R&D of product.Secondly,the project gives the suggestion to the government as follows:establishing the market-oriented R&D system,encouraging the development of CRO enterprises, introducing the venture capital system, strengthening the contact with pharmaceutical industry,strengthening the basic research of the scientific research institutes.The paper studys systematically the innovation behivior of the national and international veterianary drugs enterprises by the business model theory on the one hand.It is the first time that the paper anlysises the relationship between innovation and development of the national and international veterinary drugs enterprises.The paper summed up the gaps between the veterianary drugs industry at home and aboad by analysising the general situation of the veterianary drug industry at home and aboad as well as the R&D,marketing behivior of the national and international veterianry drugs enterprises by contract.The results provide a reliable basis and reference for decision-making of our government and national veterianary drug enterprises.