The Marketing Research Of M Company’s Ultra Clear Silicones Elastomer Applied In LED Packaging Field

LED（Light Emitting Diode）,is a kind of semiconductor light source, which can transfer the electricpower to the light directly. It is substituting the traditional light source, widely applied in display,Automotive Lighting, TV set’s back light source and other kinds of Lighting application.China LED market, especially china LED packaging market, have a great development in the past fewyears. As a solid part of the china strategic market, it is been taken much attention by china government andseveral companies. Hereby, M’s china company is taking the preparation to introduce their OPT3000seriesultra clear silicones elastomer to the market, to fulfill the market needs.In order to better promote M company’s OPT3000series material, this article take the marketingresearch of the require of technology, quality,price,leadtime,service of LED packaging field, base on theresearch of present china domestic LED packaging field. To find a specific market segment for OPT3000series material, and provide the strategy suggestion, including the Product, Price, Place and Promotion...