The Marketing Strategies Of Agricultural Silicone Additives

In recent decades, the development of agriculture mainly depends on the governmentregulations, or variable investment such as fertilizers, pesticides etc. Therefore, improving theapplication efficacy of pesticides and fertilizers is important to sustainable agriculturaldevelopment and food safety for China. Recently, application of new synergistic siliconeadjuvants is effective to enhance the performance of pesticides and fertilizers. The siliconeadjuvants can increase efficacy of agrochemicals, reduce the application dosage and savelabor. The same time, it has certain environmental friendly features, such as water saving,reducing environmental pollution. However, as new products, the application of siliconeadjuvants requires highly technical support. Furthermore, the current business model ofsilicone adjuvants is old fashion and simple, which heavily effect the application of siliconeadjuvants. Based on the existed business model, this article systematically studied themarketing strategy of silicone adjuvants.Firstly, this article analyzed the characteristics, performance and contribution of siliconeadjuvants to agriculture and environmental protection, and unveiled the significance andnecessity of such adjuvants based on investigation of the current business realities, problems.Secondly, according to characteristics and structure of silicone adjuvants’ market, the futuredevelopment and market demand was predicted. Furthermore, by using the PEST and SWOTanalysis, all the market factors were systemically analyzed, and consumer groups, key relativefactors, market segmentation, market positioning and other aspects for positioning the targetmarket for large customers, key customers (large farms, pesticides, plants, etc.) and distributedcustomers (farmers) to make the marketing positioning. Finally, the combination of marketingstrategy and its applicability in agricultural silicone additives for analysis, with its owncharacteristics and market environment, according to the size of the enterprise itself, the levelof the product positioning and customer objects different, choose the right marketing model,to make different marketing design plan. For example, in addition to the application oftraditional4P marketing strategy for direct sales customers, technical marketing, servicesmarketing, relationship marketing is essential; for the main channels of distribution, customer,network marketing brand marketing, conference marketing is even more critical.This article is aimed to fill up the vacancy of specific research on silicone adjuvants’ marketing strategy and provide guidance in the models and methodologies for relevant marketby studying the current silicone adjuvants’ business model.