The Primary Exploration Of Setting Of Urban Outdoor Advertising In The Key Sections Of Guangzhou

Since the21st century, outdoor advertising has become one of the most important mediumfor the dissemination of information in majorcities.Withthe rapid development of urbanizationin China, more higher requirements for the urban landscape and the environment has been putforward. As one of the urban landscape elements, outdoor advertising plays an irreplaceablerole in shaping the image of the city, improving urban quality and creating the city’s character.As the city’s economy is booming, the demand of outdoor advertising will soared.Whenthe outdoor advertising is rapidly developed, some problems also come up,like the number istoo many,and the scale is too large etc,which lead to the serious visual pollution because ofthe incorrect setting. Then the outdoor advertising did not play the role of enriching the urbanlandscape,on the contrary, it damaged the city’s image.Therefore,the scientific and reasonableway to set of outdoor advertising has become an important task for urban planning and therelevant government departments, which also becomes a new topic in the landscape, urbandesign’s professional direction.This article through to the setting of outdoor advertising of Guangzhou City.First of all,theauthor studied the related theories and the influencing factors about the setting of outdooradvertising.then analyzed the planning status and management mode of outdoor advertising ofGuangzhou city,and combined with the research,include the problems existing now,finally putforward the corresponding countermeasures and suggestions to the main problems.and put thereconstruction design as an example,to explore a more scientific reasonable planning mode.The first chapter is the introduction of the research background and the reasons for theresearch situation, the object of study content, research methods and frameworks.The second chapter is an overview of the outdoor advertising for the city. This chapterexplains the development process and the role of outdoor advertising, introducing thedefinition of the different angles to the outdoor advertising, and defines several conceptsrelated to outdoor advertising, finally listing the categories of outdoor advertising.The third chapter fistly make some research on the setting of basic theoretical and casestudies in foreign countries for outdoor advertising. From the context of regional economics,location, environmental psychology to analyze the set of outdoor advertising, and from theangles of three main social subjects, analyze the appropriate setting principles and methods,finally summarize the setting experience of some foreign countries to be the theory basis.The fourth chapter is mainly a set of factors and methods of outdoor advertising. Firstlyclassified and analyzed the macro factors of layout and the micro setting control elements; then elaborated the outdoor advertising planning and methods.Chapter five is mainly talk about the setting of outdoor advertising in Guangzhou. Thischapter describes and analyzes the planning and management status,including managementmode and the planning combined with a variety of outdoor advertising research, summed upsome problems existing now.Chapter six put forward some corresponding countermeasures and suggestions for themainly problemsChapter seven select the specific road reconstruction design to explore a more scientificreasonable planning mode.