Outdoor Advertising And The Harmonious Development Of The Urban Landscape

As social and economic development and people's living standards, China's market economy and prosperity of business prosperity. As a catalyst for the advertising sales media industry in China is bright, bright future. Among them, the outdoor advertising is its unique advantages - the maximum load of information and the highest frequency of exposure, becoming the darling of marketing. In our country, the prosperity of all large and medium cities in the streets, looking ahead, a variety of billboards, neon signs, windows, light boxes had already become a colorful dazzling sea. However, these ads any more settings and frequently overlapping, and gradually change the building's original form, affecting the order of city streets and features of the landscape. Even more frightening is that those illegal billboards for the safety of people's lives, creating risks for the normal development of urban outdoor advertising cast a shadow. To develop the advertising industry, the development of China's socialist market economy, a necessary requirement. Unfortunately, outdoor advertising and urban landscape fragmentation, integration can not be organic, which is currently constrained bottleneck in the development of outdoor advertising.At present, China's outdoor advertising in major cities, then the image of our country to bring vibrant side of the city, but also created new problems. This point of view from the outdoor advertising design, landscape designer consciousness that is the main reason for the weak one of the main urban environment from the outdoor advertising and the relationship between the status quo in domestic and international outdoor advertising, outdoor advertising and management problems, outdoor Regulation of advertising, outdoor advertising and harmonious urban environment measures and several other outdoor advertising and the face of the coordinated development of urban landscape were discussed. Intended for outdoor advertising and the coordinated development of urban landscape to provide some meaningful reference building.This article highlighted: outdoor advertising to ensure the coordinated development of urban landscapes, to ensure that outdoor advertising in urban landscape, the finishing touch to play the role of the real, which requires every citizen must embrace our social responsibility. Comprehensive advertisers, advertising people and related management, outdoor advertising reasonable efforts to standardize the performance and put in perfect together.