Inner Mongolia Branch Of China Telecom Enterprise Customer Business Competition Strategy Research

In October2008, with the chance of restructuring in the communications industry and the rapid development of3G business, three main communications operators has located their sustainable and profitable target market on3G business, the approaching of3G era has provided unprecedented developing opportunities and competing patterns.In the era of3G, if the operators want to enlarge and own their clients, they can not just apply their sales with net covering, charging policy and termination policy,they are supposed to combine informationization, business application, merging service to attract potential users.In the era of3G, China telecom Inner Mongolia branch is based on advanced internet,preceding its informationization development strategy, perfecting net covering and supplementing its termination patterns, Inner Mongolia has been integrating various resources to enrich informationization application, to build new internet cell phones and focus on informationization development strategy.Inner Mongolia Branch of China Telecom provides tailor-made industrial applications and products of information technology to help government and enterprise customers to enhance the management level and to improve service quality that the company will achieve the goal for win-win cooperation with the customers of government and enterprise.The situation of competing opponents is like this,china LD inner Mongolia branch is disturbing government and enterprise customers by low cost, china LT Inner Mongolia branch has been crashing the market by various3G terminals sales binding with international brand "Apple"Government and enterprise customers’business strategy of China telecom Inner Mongolia branch is based on its own characteristics and its own competing surroundings, its strategy is made as follows:According to Boston matrix analysis, the government and enterprises products can be divided into Star product, cash cow product, lean dog product, problem product, we make out different competing strategy based on different products.1. Maintain the renting business which brings stable income and profit.2. Expand the investment intensity of field application and informationization, improve its marketing occupation rate and share.3. Find some existing problems of comprehensive business service in every sub-cities, take advantage of "cross subsidies", integrate business superiority into3G business From the above analysis, we should focus on customers’informationization, exert differentiation competing advantages and push the development of integrated business development.