The Bank Of China, Inner Mongolia Supply Chain Finance Business Marketing Strategy Research

Nowadays, supply chain administration has become an advanced popular management of administration of the modern enterprises. As the condition of economy development becoming complex and the globalization of competition, the competition of market has become the competition of supply chain. As a brand new financial type, supply chain financing is a new direction of credit service with expansive prospect. It gives commercial bank the new market and growth point of business, and it is earning the attention of enterprises because of its effective reduction of the costing of supply chain administration.On the basis of the theory and practice background of the development of supply chain financing business, apply the theories of SWOT and4P, this essay brings up the marketing strategy of supply chain financing of BOC Inner Mongolia Branch.This essay first gives a brief introduction of the characteristics, necessaries and importance of supply chain financing. Second, through analyzing the marketing environments in China, this essay finds out the opportunities and threats which influence the supply chain financing development of Chinese merchant bank. Third, to find the strengths and weaknesses in the inner environment of Chinese merchant bank, by SWOT analysis, the essay focused on the market strategy. Finally, through the analysis of the target market of supply chain financing, combine with the actual situation of BOC Inner Mongolia branch, this essay gives out the combination strategies of marketing the supply chain financing of BOC Inner Mongolia branch from the angle of the products, production price, channel and promotion. The combination strategies are financial products strategy, production pricing strategy, and distribution channel strategy, attention of talent training and management, perfection of the assessing system of reward and performance, building up the marketing team with the core of customer manager, risk strategy and tactic cooperation strategy. This essay uses the researching way of consulting literature, collecting information and investigation to proof the main vies point. It systemically maps up the supply chain financing marketing strategy of BOC Inner Mongolia branch meanwhile gives out the feasible scheme.