Mobile Phone Experience Marketing And Strategy Research

When the major news media reports of how much high speed of China’s rail, the evolution of media and free combination is also at the same time. The course of development of the advertising medium, from the ancient Sapporo, plaques, flags, to modern times in newspapers, magazines, radio, neon lights. And then to the modern Internet, focus media. Time is changing, the form of media also change. However, in this modern materialistic society, only by depending on single advertising communication has not interested consumer heart, there is a more comprehensive mode of transmission for seizing their mind. As a result, the marketing has opened a road of the light for the transformation of advertising.Experiential marketing is currently more popular marketing. Bernd·H Schmidt in his book "Experiential Marketing" considered:" Experiential marketing refers to the commodity as the carrier、services for the stage、the general term for a series of activities undertaken to meet the needs of the consumer experience."The experience marketing overturns past market-oriented thinking formulary, however, the audience’s sensory experience as a marketing focus, hoping the products and services to bring positive interaction and lay a subtle imprint for the brand.Mobile phone, this supplementary form from the inherent telephone gradually developed into an independent mobile media. The object of this paper is mobile phone experiential marketing integrated by mobile phone and experiential marketing.According to the definition、classification、case analysis, to aid in the future marketing mode of enlightenment. Meanwhile, it’s beneficial for the advertisers、marketing people、business owners to plan marketing. Also hope that through the author’s throwing bricks cited, causing attention of more people to mobile phone experience marketing, and a variety of new media experience of marketing that may arise in the future.