Competitiveness Analysis Of S Company’s M2M Module In Iot Market Of China

Today, Communications equipment vendors (Huawei, ZTE, etc.) make remarkable achievements in the world, and M2M---the main applications of the Internet of Things makes rapidly developments. Foreign communications equipment manufacturers how to continue to remain competitive in the Chinese market, gain profits, is a subject worthy of study. In this thesis, with a case study to S Company-France’s second largest communications equipment provider, to study it’s M2M module’s competitiveness in Chinse market. Through the study of influencing factors of competitiveness, this thesis gives opinions and suggestions to how to improve the competitiveness of products of S Company.This paper attempts to find a comprehensive analysis method of the external and internal affecting factors. Finally, I chose the SWOT quantitative analysis method. Because SWOT quantitative analysis method can include all internal and external influencing factors, and these factors is defined as "competitive factors", and then calculate the weight of each competitive factor by a software based on AHP evaluation software, and then combined with the scores from questionnaire surveys, each competitiveness factor gets the weighted points, and finally arrive at an objective conclusion on the competitiveness of products.The thesis is divided into five chapters. The first chapter briefly introduces the research background and significance of the paper, as well as ideas and methods, and describes the structure and main contents of the paper. The second chapter is the literature study, combing the results of theoretical studies of the Internet of Things, M2M and competitiveness, in order to pave the way for the later exposition. The third chapter is devoted to the development of the M2M industry at home and abroad; Chapter Four study competitiveness of S Company M2M products from the national competitiveness, the competitiveness of enterprises and products competitiveness; Chapter Five come to two conclusions:S Company how to improve the competitiveness of it’s M2M products, the relevant domestic enterprises should learn what kind of lessons.The thesis is divided into five chapters. The first chapter briefly introduces the research background and significance, as well as ideas and methods, and describes the structure and main contents of the paper. The second chapter is the literature study, which combing the results of theoretical studies of the Internet of Things, M2M and competitiveness, in order to give theory support to the latter contents. Chapter Three analyzes the problems of S Company M2M module in developing the Chinese market; Chapter Four analyzes the products of S Company M2M from the national competitiveness, the competitiveness of enterprises and products competitiveness:national competitiveness is analyzed by PEST model in4.1section;industry environment and the competitiveness of enterprises is analyzed by five forces model in4.2section; the competitiveness of products is analyzed from product quality, product price, service levels, education of the staff, capital strength, equipment, the level of business management, corporate culture etc. in4.3section; in4.4, this paper gives a comprehensive analysis of the results of the above three sections, extractes many competitive factors, and then conducts a quantitative analysis in an attempt to identify a competitive strategy for the S Company M2M modules; Chapter FIVE analyzes what competition policy should be taken by S Company to improve product competitiveness based on4P model; Chapter SIX gives the conclusions.